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Jan 08
2009
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I C E - In Case Of Emergency
We all carry our mobile phones with names and numbers stored in its memory. If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn't know who to call. Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this ‘ICE' (In Case of Emergency) Campaign.

Lytham St Annes BDA offers local businesses an effective alternative, and in most cases, complementary networking environment for people who are serious about growing their business.
Lytham St Annes BDA primary purpose is to increase every member's business through referrals. Word of mouth advertising is the best advertising there is - not to mention the cheapest.
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